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The value of Web3 is encompassed in the power of story. When we use story to express our views, we are able to unconsciously relate to those who agree with us, without the unnecessary conflict of conflicting perceptions or outright opposition. It's why story has always been the highest and most influential medium of persuasion.

A Web3 approach to storytelling not only offers us all a truly decentralized platform for influence, because it's compiled aethereally rather than consciously. (Sorry for the psycho-babble but that's the essence of it.) Allow me to explain.

When a story's characters personas are properly aligned with the human experience, and perpetuated within these predefined bounds, they act and speak in an aethereal language that leverages their actions, words, context, and senses to communicate. These all require the receiver of the message to be wholly aligned with them in order to interpret the meaning. Anyone outside the parameters of this alignment, or only partially aligned, will never receive the message, creating a natural filter. We see this demonstrated most visibly in the relationship between children and adults such as when kid shows have adult connotations or more often these days, visa versa.

But in order for this to happen we need a formulaic approach that not only works in the subconscious of humans but is something that can also be transmitted digitally and integrated economically... because it takes economics to perpetuate.

This is the core essence of how Web3 can undergird story to provide a more congenial way to mitigate these kinds of confrontations. The result becomes communities (which Web3 is all about) that are aligned by reason of conviction. And therein lies the power of Web3.

This isn't just conjecture or pontification to no end. it's a belief that has driven my team to build a Web3 platform and process to facilitate this. It's still in its infancy but we believe it represents the trajectory of Web3 with an eventual morphing into Web4, the Aethereal web.

To this end, we created a membership platform, Story Integrated Marketing® strategies, Personaware, and more to facilitate these visions of what's to come.

The last thing I will mention is how we are playing into the hands of the dangers and fear of AI "Artificial Intelligence" monopolizing our lives in the near future when we allow these types of "civil wars" to escalate. It will be the rise of another AI "Aethereal Intelligence" (which is the reason I don't spell it "Ethereal") that will offer humanity an escape from the eventual depravity that a tyrannically robotized society is gearing up to enslave us with. (Insert dystopian drama here. lol)

You can learn more at MarbleMedia.io and 4DStory.com. If any of this resonates with you, please reach out. We are looking to develop a beta 4DStory studio of contributors who are interested in helping us use our platform to demonstrate this to the world.

I feel for both sides of this conflict because it's not a matter of ideals or even what's best that fuels the strife, rather it's the contraband of misperception and misalignment that they are suffering from.

This time it's for all the marbles and as we are standing at the crossroads, I hope we realize that it's... Time to perform.