Color is all around us and rainbows permeate culture, so we basically take them for granted, but the consistency of their pattern make them both intriguing and reliable so we should really start taking more notice of them and their power.

Color doesn’t exist without light and light is energy that flows at various frequencies. White light is a summation of all those frequencies but when you put white light through a prism, it breaks apart into a visible spectrum of the 7 colors we all relate to in rainbows.

But this post is not about the rainbow… that will come later. I just want to bring to your mind the fact that color is the key to Personaware, because all humans think in color. At the base of our cognitive and unconscious processes that break down information, is this fluid palette of unlimited colors and it’s those colors that permeate our body, mind, and spirit.

And because color can be identified with a hexadecimal code, as it already is across the digital landscape, it can be digitized into 1’s and 0’s for the computer.

So color becomes a cog between the human experience and the digital world.

Personaware is a framework for creating this connection between us humans and machines. It isn’t tech, biology or anything else tangible, rather it’s simply a strategy of metaphysical and physical laws that when aligned properly allows for this phenomenon of real-time data transfer to take place between the aethereal and physical world. Comically enough, it reminds me of the hit show Silicon Valley and the algorithm that spawned the middle-out video compression strategy.

And in order to implement it, we must understand the role “story” plays in our approach. Something I write about extensively in my book “Kinetic Avatars: The 8 Characters In Your Marketing Message.”

Until then, you may want to start paying closer attention to the colors in your life and know that inside of you are colors telling your cognitive, emotional, and spiritual mind the commands that govern your every waking moment... through a story.